Selected work

Project · AI systems

We were not short of data. We could not reach it.

Customer insight sat in Gong, Salesforce, Zendesk and Productboard. Every new initiative started by rediscovering what the last one already knew, because compiling the picture took longer than the decision did. BotDojo turned four tools into one queryable surface.

Role
Research systems lead
Users
Product, design, customer facing teams
Sources
Gong, Salesforce, Zendesk, Productboard
Status
In use

01 · The situation

Good research that did not compound.

The research was not bad. It just did not accumulate. Findings lived in whichever tool captured them, so the effort of compiling a picture fell on whoever needed it, every time they needed it. The predictable result: teams defaulted to the most recent thing they remembered, because that was cheaper than assembling the truth.

This is a research operations problem wearing a data problem's clothes. More research would not have fixed it.

What the team said, unprompted
"I know the insights exist somewhere, but pulling them together takes more time than the decision itself."
Product Manager
"Every time we start a new initiative, it feels like we're rediscovering the same insights instead of building on existing knowledge."
Product Manager
"We're not lacking data. We're lacking a way to connect it meaningfully."
UX Researcher

Three of nine conversations. The same complaint arrived from product, design and research independently, which is what moved this from a nuisance to a system to build.

02 · The call

Connect the tools. Replace none of them.

The tempting version of this project is a single system of record that everyone migrates to. That project fails. It asks four teams to change where they work in order to solve a problem none of them owns.

BotDojo reads from the tools people already use and leaves them exactly where they are. It normalises what it finds, answers questions in plain language, and links back to the source artifact so an answer can always be checked. Speed was chosen over completeness deliberately: a fast, usable, traceable answer beats a perfect analysis that arrives after the decision.

How it fits together

Sources, unchanged

GongConversation notes
SalesforceCRM data
ZendeskSupport tickets
ProductboardFeedback

BotDojo

ConnectorsRead only, nothing migrates
SynthesisNormalise, aggregate, summarise
Source linksEvery answer traceable back

Consumers

Natural language queryAsk, rather than filter
Product, design, supportSelf serve, no researcher in the loop

Read only connectors are the whole reason adoption was possible. No team had to move, agree on a schema, or change a workflow to benefit.

03 · Where it landed

What is proven, and what is not.

Measured

3 wks to 1.5

Research cycle time, a 50% reduction

Internal figure from the GRC design function. The same number reported on the design practice page: BotDojo is what produced it, so the two are one result, not two.

Observed

Research became self serve. Product and support teams retrieve customer signal without a researcher in the loop, which is what stopped the same understanding being rebuilt every quarter.

Adoption came from the tool being easier than the alternative rather than from a rollout. It was embedded in workflows people already ran instead of arriving as a new ritual.

Too early to claim

Whether faster retrieval produces better decisions, or just faster ones. Cycle time is a proxy, and it is the honest limit of what this number shows.

Whether teams verify the source links or trust the summary. That behaviour is the difference between a research system and a confident guessing machine, and it needs watching rather than assuming.

04 · Status

In use, and still the interesting part.

BotDojo is running and is part of how the design function works. It also powers the Ask AI assistant on this site, which is the same idea pointed at a much smaller corpus.

The lesson that transferred: the problem was never a shortage of data, it was accessibility and synthesis. Treating research as a system rather than a series of projects is what let it scale. AI made the shift possible, but the value came from embedding it in a workflow, not from the model.

Let's talk.

Open to Head of Design roles. If you are building a design function, or rebuilding one, let's talk through what it would take.